The Funyuns "What’s Your Quirk?” campaign creates a cohesive look and feel to the quirky and irreverent brand. The campaign capitalizes on the uniqueness of the onion-flavored rings while speaking to the relatable situations in which consumers eat the snack.

Using a set of anthropomorphized creatures makes the campaign approachable and humorous. It is easy to identify with the creatures because they are performing human actions not unlike those of the target audience in their daily life. 

At heavily-trafficked urban spots, posters with accompanying window clings of life-size cartoon creatures will decorate the space. This increases kinship with the creatures.

On digital displays, Medium Rectangle and Banner sized ads will feature the low-key and silly interactivity of the creatures’ eyeballs following the user’s mouse.

In-store POS displays, where most sales occur, bring attention to Funyuns.

On social media, the campaign theme of “What’s Your Quirk?” keeps persistent through integration of Facebook and Twitter. Twitter acts as the hub of consumer-product interactivity while Facebook maintains an established brand presence.